Chinese Millenials is Europe's emerging tourism target group.
Lecturers, what do you teach your students about them? Chinese Millenials are those Chinese people born after 1980. So, they are between...
By 2019 Chinese tourists will spend a record of €250 billion on overseas shopping.
What do you tell your students about it? Chinese tourists buy more luxury goods than anyone else in the world. They fly over 8000 kms...
Which cultural differences may cause misunderstandings between Chinese tourists and Western hosts?
Many people are aware of China’s collective culture versus the West’s individualism. Differences between both cultures are easy to call,...
Chinese tourism is rapidly growing
By 2020 over 17 million Chinese will visit Europe. What do your students know about this? China has recently become the largest source...