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Which cultural differences may cause misunderstandings between Chinese tourists and Western hosts?

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Many people are aware of China’s collective culture versus the West’s individualism. Differences between both cultures are easy to call, however, how do we meet the expectations of our visitors? And in the first place, what exactly are the expectations of the fast growing group of Chinese Millennials that travel abroad?


Due to their background -being grown up as only childs-, they are used to getting their demands and wishes satisfied instantly. Moreover, the speed of having their wishes fulfilled and the courtesy shown to them emphasizes their personal prestige and social status.


Translated to the tourism and hospitality industry this means that these young and wealthy tourists demand perfect and immediate service.


Do you want to deepen your knowledge and inspire your students on these and other expectations of Chinese Millennials, consider the education package “Understanding Chinese Tourists” and/or subscribe for our newsletter.


Chinese tourists  |  culture clash  |  hospitality  |  intercultural communication

host - guest relations  |  Chinese millennial  |  international business marketing

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