FRAMING THE OTHER
The Mursi tribe lives in the basin of the Omo River, located in the south of the east African state of Ethiopia. The women are known for placing large plates in their lower lips and wearing enormous, richly decorated earrings. Every year hundreds of Western tourists come to see the unusually adorned natives; posing for camera-toting visitors has become the main source of income for the Mursi. To make more money, the tribe embellish their “costumes” and finery in such a manner that less of their original, authentic culture remains. Framing The other is a documentary film that contrasts the views of Mursi women and those of Dutch tourists preparing to meet them. This humorous, yet simultaneously chilling, film shows the destructive impact tourism can have on traditional communities.
culture clash | tourism | photography | intercultural communication human rights | international business | marketing, destination management | sustainable development | tourism impact | host guest relations | authenticity | responsible tourism | ethics